Where Should You Export? Researching New Markets

Once you’ve decided that you’re going to export your goods or services, you need to decide where you’re going to expand. The international marketplace can be very competitive, so you need to research and understand your target market(s). Market research will ensure that your export plan accounts for cultural differences, regulations, logistics and other key factors so that your resources are well spent. In this session, Alpana Sharma, Export Business Advisor at Women’s Enterprise Centre, will walk you through the key steps that will help you answer the big question: “Should I sell X in X region?”