TOTA: Tourism Digital Marketing

Market downturns are especially hard on tourism businesses, but their recoveries are an opportunity to win travelers back. In this session you'll learn about what's worked in the past, what's unique about this market turnaround and how you can effectively re-introduce your brand to the world.

Marketing today has no shortage of opportunities that are all pulling for our budgets, but the best marketers are able to select the right tactics for their brands. In this session, you'll learn how some of the smartest tourism brands allocate their time and money, and how you can apply that to your own marketing strategy.