TOTA: Pivot your tourism business

If you welcome visitors into your business, it's important to be mindful and open to the different needs and experiences of your customer base. The willingness to listen and learn from other perspectives, and then implement strategies to ensure your business continues to be open and welcoming to all groups, is what helps you continue to evolve and bring more to the bottom line.
Join Yelp's Small Business Expert as she talks about ways to mindfully consider the needs of your core demographic, while also continuing to make your business an inclusive place that welcomes people of diverse backgrounds.
In this webinar you will learn:

• Ways to expand your target marketing audience and thoughtfully consider the needs of that demographic.
• Strategies for implementing feedback to help your business serve the needs of diverse consumers.