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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20211102T162500Z
DTEND:20211102T193000Z
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SUMMARY:Scaling for Success: Focused Marketing
DESCRIPTION:This is the first part in a four-part Scaling for Success workshop series hosted by the Greater Vernon Chamber and the Women's Enterprise Centre. \n\nWhat do you think of when asked about marketing strategy? Your website? Advertising? Maybe referrals or ratings? There are many tactics that can be used to achieve your overall marketing goal. However\, tactics are only as effective as the strategy behind them  the WHY of marketing.\n\nIn this interactive workshop\, participants will take part in lively hands-on and breakout activities to guide them through the process of building a sound marketing strategy.\n\nUsing tactics that make the most sense for your specific business motivation\, market and budget\, our Facilitator\, Cathy Burrell\, will work with you to understand:\n\n\n	WHY you need a clear understanding of who your best customer is\n	WHAT message and tools will work best for YOU and your ideal customers\n	HOW you will reach your ideal customers using marketing tools\n	WHAT actions you will take to achieve your marketing goals\n\n\n \n\nFacilitator: Cathy Burrell\, Client Service Advisor\, Women's Enterprise Centre\n\nStoryteller: Holly Keech\, Owner\, Busy Boss Communications\n\nA recording will be available for 30 days after the live sessions.\n\nOpen to everyone
X-ALT-DESC;FMTTYPE=text/html:<p 0px="" 5px="" background-color:="" color:="" font-size:="" helvetica="" line-height:="" margin-bottom:="" margin-left:="" margin-right:="" margin-top:="" padding:="" style="font-family: sans-serif\, Arial\, Verdana\, " trebuchet=""><strong>This is the first part in a four-part&nbsp\;<a href="https://www.womensenterprise.ca/product/scaling-for-success-workshop-series/" style="color: rgb(7\, 130\, 193)\; margin: 0px\; padding: 0px\; text-decoration-line: none\; border-bottom: 1px solid var(--tec-color-link-accent)\; transition: var(--tec-transition-color)\;">Scaling for Success</a>&nbsp\;workshop series hosted by the Greater Vernon Chamber and the Women&rsquo\;s Enterprise Centre.&nbsp\;</strong></p>\n\n<p 0px="" 5px="" background-color:="" color:="" font-size:="" helvetica="" line-height:="" margin-bottom:="" margin-left:="" margin-right:="" margin-top:="" padding:="" style="font-family: sans-serif\, Arial\, Verdana\, " trebuchet="">What do you think of when asked about marketing strategy? Your website? Advertising? Maybe referrals or ratings? There are many tactics that can be used to achieve your overall marketing goal. However\, tactics are only as effective as the strategy behind them&mdash\; the WHY of marketing.</p>\n\n<p 0px="" 5px="" background-color:="" color:="" font-size:="" helvetica="" line-height:="" margin-bottom:="" margin-left:="" margin-right:="" margin-top:="" padding:="" style="font-family: sans-serif\, Arial\, Verdana\, " trebuchet="">In this interactive workshop\, participants will take part in lively hands-on and breakout activities to guide them through the process of building a sound marketing strategy.</p>\n\n<p 0px="" 5px="" background-color:="" color:="" font-size:="" helvetica="" line-height:="" margin-bottom:="" margin-left:="" margin-right:="" margin-top:="" padding:="" style="font-family: sans-serif\, Arial\, Verdana\, " trebuchet="">Using tactics that make the most sense for your specific business motivation\, market and budget\, our Facilitator\, Cathy Burrell\, will work with you to understand:</p>\n\n<ul background-color:="" color:="" font-size:="" helvetica="" line-height:="" list-style-position:="" margin-bottom:="" margin-left:="" margin-right:="" margin-top:="" style="padding: 0px\; font-family: sans-serif\, Arial\, Verdana\, " trebuchet="">\n	<li style="margin: 0px 0px 0px 1em\; padding: 0px 0px 0px 1.5em\; list-style-image: none\; list-style-type: none\; text-indent: -1.5em\; font-size: 14px\; line-height: 20px\; background-image: none\; background-position: initial\; background-size: initial\; background-repeat: initial\; background-attachment: initial\; background-origin: initial\; background-clip: initial\;">WHY you need a clear understanding of who your best customer is</li>\n	<li style="margin: 0px 0px 0px 1em\; padding: 0px 0px 0px 1.5em\; list-style-image: none\; list-style-type: none\; text-indent: -1.5em\; font-size: 14px\; line-height: 20px\; background-image: none\; background-position: initial\; background-size: initial\; background-repeat: initial\; background-attachment: initial\; background-origin: initial\; background-clip: initial\;">WHAT message and tools will work best for YOU and your ideal customers</li>\n	<li style="margin: 0px 0px 0px 1em\; padding: 0px 0px 0px 1.5em\; list-style-image: none\; list-style-type: none\; text-indent: -1.5em\; font-size: 14px\; line-height: 20px\; background-image: none\; background-position: initial\; background-size: initial\; background-repeat: initial\; background-attachment: initial\; background-origin: initial\; background-clip: initial\;">HOW you will reach your ideal customers using marketing tools</li>\n	<li style="margin: 0px 0px 0px 1em\; padding: 0px 0px 0px 1.5em\; list-style-image: none\; list-style-type: none\; text-indent: -1.5em\; font-size: 14px\; line-height: 20px\; background-image: none\; background-position: initial\; background-size: initial\; background-repeat: initial\; background-attachment: initial\; background-origin: initial\; background-clip: initial\;">WHAT actions you will take to achieve your marketing goals</li>\n</ul>\n\n<p 0px="" 5px="" background-color:="" color:="" font-size:="" helvetica="" line-height:="" margin-bottom:="" margin-left:="" margin-right:="" margin-top:="" padding:="" style="font-family: sans-serif\, Arial\, Verdana\, " trebuchet="">&nbsp\;</p>\n\n<p 0px="" 5px="" background-color:="" color:="" font-size:="" helvetica="" line-height:="" margin-bottom:="" margin-left:="" margin-right:="" margin-top:="" padding:="" style="font-family: sans-serif\, Arial\, Verdana\, " trebuchet=""><strong>Facilitator</strong>:&nbsp\;<a href="https://www.linkedin.com/in/cathyburrell/" rel="noopener" style="color: rgb(7\, 130\, 193)\; margin: 0px\; padding: 0px\; text-decoration-line: none\; border-bottom: 1px solid var(--tec-color-link-accent)\; transition: var(--tec-transition-color)\;" target="_blank">Cathy Burrell</a>\, Client Service Advisor\, Women&rsquo\;s Enterprise Centre</p>\n\n<p 0px="" 5px="" background-color:="" color:="" font-size:="" helvetica="" line-height:="" margin-bottom:="" margin-left:="" margin-right:="" margin-top:="" padding:="" style="font-family: sans-serif\, Arial\, Verdana\, " trebuchet=""><strong>Storyteller</strong>:&nbsp\;<a href="https://www.linkedin.com/in/hollykeech/" rel="noopener" style="color: rgb(7\, 130\, 193)\; margin: 0px\; padding: 0px\; text-decoration-line: none\; border-bottom: 1px solid var(--tec-color-link-accent)\; transition: var(--tec-transition-color)\;" target="_blank">Holly Keech</a>\, Owner\, Busy Boss Communications</p>\n\n<p 0px="" 5px="" background-color:="" color:="" font-size:="" helvetica="" line-height:="" margin-bottom:="" margin-left:="" margin-right:="" margin-top:="" padding:="" style="font-family: sans-serif\, Arial\, Verdana\, " trebuchet="">A recording will be available for 30 days after the live sessions.</p>\n\n<p 0px="" 5px="" background-color:="" color:="" font-size:="" helvetica="" line-height:="" margin-bottom:="" margin-left:="" margin-right:="" margin-top:="" padding:="" style="font-family: sans-serif\, Arial\, Verdana\, " trebuchet="">Open to everyone<br />\n<br />\n<img alt="" height="411" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/2809/Image/FocusedMarketing1.png" style="width: 500px\; height: 411px\;" width="500" /></p>\n
LOCATION:Virtual
UID:e.2809.5071
SEQUENCE:3
DTSTAMP:20260504T162715Z
URL:https://business.vernonchamber.ca/events/details/scaling-for-success-focused-marketing-5071
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