BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20200514T210000Z
DTEND:20200514T210000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Innovate your visitor experience
DESCRIPTION:To attract today's traveller to BC\, we must re-imagine the customer experience. Hyper-local visitors will want new\, engaging and immersive ways to interact with your attraction or activity\, to create memorable connections to the places that lie close to their home and hearts. US and overseas travellers will want an experience that also connects them to British Columbia and shows how we as an industry have expanded and extended our destination offerings to appeal to today's new visitor.\n\n\n\nKey topics include:\n\n  Understanding customer attitudes\, forces\, and buying decisions.\n\n  Engineering new engaging and immersive mini experiences that connect to your organization's brand essence.\n\n  How to discover the best product types to attract today's new visitors.\n\n  How to tap into the Experience Formula to build experience impact.\n\n  Examples of successful experience case studies.\n\n  How to create an action plan to get your experiences to market.\n\nHosted by Destination BC
X-ALT-DESC;FMTTYPE=text/html:<span style="color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\; background-color: rgb(255\, 255\, 255)\;">To attract today&rsquo\;s traveller to BC\, we must re-imagine the customer experience. Hyper-local visitors will want new\, engaging and immersive ways to interact with your attraction or activity\, to create memorable connections to the places that lie close to their home and hearts. US and overseas travellers will want an experience that also connects them to British Columbia and shows how we as an industry have expanded and extended our destination offerings to appeal to today&rsquo\;s new visitor.</span><br style="box-sizing: border-box\; color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\; background-color: rgb(255\, 255\, 255)\;" />\n<br style="box-sizing: border-box\; color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\; background-color: rgb(255\, 255\, 255)\;" />\n<span style="color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\; background-color: rgb(255\, 255\, 255)\;">Key topics include:</span><br style="box-sizing: border-box\; color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\; background-color: rgb(255\, 255\, 255)\;" />\n<span style="color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\; background-color: rgb(255\, 255\, 255)\;">&bull\; Understanding customer attitudes\, forces\, and buying decisions.</span><br style="box-sizing: border-box\; color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\; background-color: rgb(255\, 255\, 255)\;" />\n<span style="color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\; background-color: rgb(255\, 255\, 255)\;">&bull\; Engineering new engaging and immersive mini experiences that connect to your organization&rsquo\;s brand essence.</span><br style="box-sizing: border-box\; color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\; background-color: rgb(255\, 255\, 255)\;" />\n<span style="color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\; background-color: rgb(255\, 255\, 255)\;">&bull\; How to discover the best product types to attract today&rsquo\;s new visitors.</span><br style="box-sizing: border-box\; color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\; background-color: rgb(255\, 255\, 255)\;" />\n<span style="color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\; background-color: rgb(255\, 255\, 255)\;">&bull\; How to tap into the Experience Formula to build experience impact.</span><br style="box-sizing: border-box\; color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\; background-color: rgb(255\, 255\, 255)\;" />\n<span style="color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\; background-color: rgb(255\, 255\, 255)\;">&bull\; Examples of successful experience case studies.</span><br style="box-sizing: border-box\; color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\; background-color: rgb(255\, 255\, 255)\;" />\n<span style="color: rgb(35\, 35\, 51)\; font-family: Lato\, Helvetica\, Arial\; font-size: 14px\; background-color: rgb(255\, 255\, 255)\;">&bull\; How to create an action plan to get your experiences to market.<br />\nHosted by Destination BC</span>
LOCATION:https://zoom.us/webinar/register/WN_czSCCprpST2yJ3e1_-GeKw
UID:e.2809.4370
SEQUENCE:3
DTSTAMP:20260516T033545Z
URL:https://business.vernonchamber.ca/events/details/innovate-your-visitor-experience-4370
END:VEVENT

END:VCALENDAR